BRAND STRATEGY · BRAND POSITIONING · CAMPAIGN STRATEGY · INTEGRATED CREATIVE DEVELOPMENT· ONLINE VIDEO · DIGITAL · PRINT · PRODUCTION STEWARDSHIP

We wanted to make Upslope the official beer of the great outdoors. We put together a tap room in the middle of nowhere and a few print ads to do just that. The Backcountry Taproom has continued to be one of Colorado’s most beloved beer events—with crowds growing from 350 word-of-mouth attendees in its first year, to now being capped at 2,000 ticketed attendees.

Creative Director: Kate Kayne

Copywriter: Andrew Bridgers

Art Director: Travis Brown

At 15, I started my first job at Domino's. I quit after 3 weeks. Then, 8 years later, I worked for Dominos again. Except this time I didn't have to wear khakis. And the only onions I dealt with were digital.

Creative Director: Andrew Keller, Jeff Benjamin

Copywriter: Kate Kayne

Art Director: Ken Slater, Kenny Kim

CAMPAIGN STRATEGY · INTEGRATED CREATIVE DEVELOPMENT · SHORT FORM SOCIAL · VIDEO CONTENT CREATION · ONLINE VIDEO · PRODUCTION STEWARDSHIP

Yogurt that tastes like dessert won't make being a mom any easier. But it will make sure you don't completely lose it. 

Creative Director: Kate Kayne

Copywriter: Kate Kayne, Ari Levi

Art Director: Emilie Druss

JCPenney wanted to prove that giving is better than receiving. So, we created a film to show that some real-deal holiday spirit still exists, and encouraged folks to join in on the generosity.

Creative Director: Kate Kayne

Copywriter: Will Benham, Pete Nordstrom

Art Director: Allison Bhatta, Rob Lewis

LivingSocial's Daily Gem gives people a deal on top of an already great deal. Which means that every day there's a chance to get incrementally richer. Users on livingsocial.com saw this campaign directly after purchase, and learned that they were on their way to living a life of sensible luxury.

Creative Director: Kate Kayne, Pat Horn

Copywriter: Brock Johnson

Art Director: Fabien Dodard

INTEGRATED CREATIVE DEVELOPMENT· ONLINE VIDEO · SOCIAL · PRINT · PRODUCTION STEWARDSHIP

Odell’s Colorado Lager is brewed in Colorado, available only to those in Colorado, and easy-drinking enough to enjoy with all things Colorado. That being said, it wasn’t much more than a pretty can to its drinkers. Our goal was make this the beer of inclusivity. Unlike other beers, Colorado Lager doesn’t demand any achievements, exertion, or earning before cracking open a cold one. It’s simply here to make all the things you choose to do in Colorado feel that much greater.

Creative Director: Noah Clark

Copywriter: Kate Kayne

Art Director: Noah Clark

Eugene, Oregon is so steeped in the history of Track & Field, it was given the name TrackTown, USA. We used its track-crazy locale to set up the drama of America’s finest athletes trying to make the hardest team in the world.

Creative Director: Dave Schiff, Alex Burnard

Copywriter: Kate Kayne, Nathan Dills

Art Director: Yoko Fujita, Anja Duering

CAMPAIGN STRATEGY · PACKAGING · INTEGRATED CREATIVE DEVELOPMENT · SHORT FORM SOCIAL VIDEO · CONTENT CREATION · ONLINE VIDEO · BUZZ BUILDING INITIATIVES · PRODUCTION STEWARDSHIP

For American Craft Beer Week in 2016, we gave Big Beer a taste of its own merger-loving medicine by showing the impact that craft beer can have when all of its breweries come together. We made small beer big for 7 whole days by creating an actual beer that was the biggest collaboration in brewing history. Then, we promoted it with videos and posts across the social media accounts of 4400 breweries to make sure American Craft Beer Week became an event to be remembered.

Creative Director: Kate Kayne, Pat Horn

Copywriter: Andrew Bridgers, Arthur Tanimoto

Art Director: Travis Brown, Rob Lewis

INTEGRATED CREATIVE DEVELOPMENT· ONLINE VIDEO · SOCIAL · IN-STORE

To launch a new Mac & Cheese recipe at its restaurants, Noodles & Company needed a way to stand out amongst other QSRs with similar offerings. We differentiated Noodles’ by adding more “&” to Mac & Cheese. With more “&” the beloved classic dish could be plussed up with whatever diners were in the mood for—from crispy jalapeños to 5 night of saying, “Yes &...”

Agency: Fortnight Collective

Copywriter: Kate Kayne

Art Director: Matt Kubis

A good name should tell you the big stuff you need to know without a lot of big words. A name wraps up what to expect next before you even take another step on the brand journey. It wraps up purpose, feeling, and personality all in one. Here are a few of our favorites.

I've had the opportunity to work with brands big and small over the years. Here are a few highlights from the archive.