JCPenney had some really, really specific items that they needed to promote around Halloween. So, we tapped into their target's worst fears to do it.

Creative Director: Kate Kayne

Copywriter: Brock Johnson, Arthur Tanimoto

Art Director: Emilie Druss

JCPenney made the mistake of discontinuing a brand of fan-favorite bras a few years back, and wanted out help to announce its return. To do it, we tapped into the drama of the world's #brablems that would soon be a distant memory.

Creative Director: Kate Kayne

Copywriter: Brock Johnson

Art Director: Travis Brown

When you pass a runner on the street, your first thoughts have little to do with religion, or politics, or whether or not this person is a Trekkie. You simply think, "Oh, there's another runner." To promote Nike's Human Race 10k, a one-day worldwide event, we put this suspension of judgment front and center to show the power running has to equalize and bond people together. Everybody runs.

Creative Director: Dave Schiff, Alex Burnard

Copywriter: Kate Kayne, Edu Pou

Art Director: Kate Kayne

We needed a movement to let people know that slavery is still a worldwide problem. So, we made one. And we gave it a name, a brand, and launched the End It Movement using print, a storm of social media, recruiting tactics and an icon to rally behind. Our work was not only covered on CNN, but also helped the End It Movement earn millions in donations.

Creative Director: Kate Kayne

Copywriter: Kate Kayne

Art Director: Marco Merced, Travis Brown

If you didn't know, Boppy is a breastfeeding pillow. If you didn't know that, you probably also didn't know that they're the #1 overall baby product. With the facts on our side, we weren’t shy about how we told the world, showcasing larger-than-life babies and boobs on self-aware billboards throughout the U.S.

Creative Director: Noah Clark

Copywriter: Kate Kayne

Art Director: Fabien Dodard

Totino's wanted to help busy families navigate the witching hour between after-school and pre-dinner to keep things from exploding into chaos. We created a call to action to Mom-Up—a rally cry for preparedness, control, and general lady badassery.

Executive Creative Director: Evan Fry

Creative Director: Noah Clark

Copywriter: Kate Kayne, John Reid