INTEGRATED CREATIVE DEVELOPMENT· ONLINE VIDEO · SOCIAL

Cabot Creamery is an iconic Vermont-based dairy co-op known for their award-winning cheeses. But what's lesser known is that many of their stellar aged cheeses are lactose-free. To welcome lactose-intolerant folks back to a life with cheese, we created a campaign that showed off all the ways they can now "Cheese As You Please."

Creative Director: Noah Clark

Copywriter: Kate Kayne

Art Director: Noah Clark

SOCIAL CREATIVE DEVELOPMENT · SOCIAL CONTENT CREATION · COPYWRITING

After Ocean Spray went viral for being swigged on a skateboard down a freeway to Fleetwood Mac, the company was ready to move toward a more modern tone on social. Digging into memes and culture-current humor, we helped pave the way for a new social presence that digs into the power of the cranberry without feeling like you’re stuck at the Thanksgiving table with your grandparents.

Creative Director: Noah Clark

Copywriter: Kate Kayne

Art Director: Emilie Druss

BRAND STRATEGY · BRAND POSITIONING · LOGO & IDENTITY · NAMING · PACKAGING · SOCIAL MEDIA STEWARDSHIP · WEB COPYWRITING · PRODUCTION STEWARDSHIP

The first project I took after giving birth to my son was this one. Milkful Nursing Bars was looking to change its name to make room for a new line of products aiming to support women at every stage of pregnancy and beyond. Enter: Nourisher. This brand offers women the attention and support their bodies need to show up for tiny humans, while still grounding itself in the realities of motherhood. Keep your eyes peeled for the best headline I’ve ever had approved.

Creative Director: Kate Kayne

Brand Design: Jamie Panzarella

Web Design: Fabien Dodard

Copywriter: Kate Kayne

BRAND VOICE · INTEGRATED CREATIVE DEVELOPMENT· WEB COPYWRITING · PAID DIGITAL · SOCIAL · PRODUCTION STEWARDSHIP

The Jackfruit Company had set a rebrand in motion that was steering their products toward a new audience—committed meat eaters that were veg-curious. With jack & annie’s, they needed to extend their packaging to a full-fledged identity with a friendly, inviting tone to match. We skipped trying to explain what jackfruit is, and gave being preachy about the planet and health a hard pass. Taste was #1. We introduced the meatiest plant around with the launch of the website, and assisted in the paid and organic launch of the brand on social.

Creative Director: Kate Kayne

Web Design + Development: Fabien Dodard

Copywriter: Kate Kayne

NAMING · INTEGRATED CREATIVE DEVELOPMENT· ONLINE VIDEO · SOCIAL · PRINT · PRODUCTION STEWARDSHIP

As the better-for-you drink category exploded with seltzers, Odell Brewing recognized an untapped opportunity to create a beverage that celebrated all that it was full of, rather than simply being low in calories and gluten-free. We worked to create a unique and independent new brand that could stand out for how it showcased the taste bud-popping experience and creativity that crafted every sip. We leaned into a modern take on a pop art style that was positively alive with flavor and personality to contrast with the category’s washed-out wellness aesthetic. Courageous, bold, graphic, and joyful, Allkind brims over with palpably good vibes.

Creative Directors: Kate Kayne & Emilie Druss

Copywriter: Kate Kayne

Art Director: Emilie Druss

BRAND VOICE · COPYWRITING · IN-STORE

Lucky’s Market isn’t your average grocery store, so it goes without saying that the way they speak to their customers isn’t run-of-the-mill either. In-store seasonal campaigns throughout the year showcase their irreverent voice, while driving shoppers to fill their carts with some damn good food.

Copywriter: Kate Kayne

Art Director: Lucky’s Market

BRAND VOICE · INTEGRATED CREATIVE DEVELOPMENT· ONLINE VIDEO · SOCIAL · PRINT · PRODUCTION STEWARDSHIP

The Rio is an institution in Colorado. Its reputation was built on its “Limit 3” margaritas, and we wanted to build it even further to give them credit for their incredibly fresh ingredients and scratch-made recipes. Sprinkle the restraints of a pandemic on top, and we had a real restaurant marketing challenge on our hands. We dug in and had fun with too-relatable memes, at home playlists to celebrate moments we were missing, recipes of our favorite dishes, and a fresh tone that matched the food. Ultimately though, nothing salvages a tough year like tequila.

Agency: Fadduh

CD/Copywriter: Kate Kayne

CD/Art Director: Emilie Druss

BRAND STRATEGY · BRAND POSITIONING · LOGO & IDENTITY · NAMING · PACKAGING · WEB COPYWRITING · PRODUCTION STEWARDSHIP

This brand was created from scratch in close collaboration with its founder and some incredible partners. The better-for-you treat category was crowded with founders crowing about their own stories, and foods that couldn’t stop talking about everything they didn’t have in them. We created a brand on a mission to flip everything about this category and snacking on its head. From the tone of voice to the name (“spoon” spelled backwards), Noops was created to stand out from the “free from” competition and be proudly full of it. Great taste and ingredients, that is.

Copywriter: Kate Kayne

Design: Alicia Potter

Strategy: Lindsay Nelson

Web Design & Development: Powerhouse