NAMING · INTEGRATED CREATIVE DEVELOPMENT· ONLINE VIDEO · SOCIAL · PRINT · PRODUCTION STEWARDSHIP

As the better-for-you drink category exploded with seltzers, Odell Brewing recognized an untapped opportunity to create a beverage that celebrated all that it was full of, rather than simply being low in calories and gluten-free. We worked to create a unique and independent new brand that could stand out for how it showcased the taste bud-popping experience and creativity that crafted every sip. We leaned into a modern take on a pop art style that was positively alive with flavor and personality to contrast with the category’s washed-out wellness aesthetic. Courageous, bold, graphic, and joyful, Allkind brims over with palpably good vibes.

Creative Directors: Kate Kayne & Emilie Druss

Copywriter: Kate Kayne

Art Director: Emilie Druss