We needed a movement to let people know that slavery is still a worldwide problem. So, we made one. And we gave it a name, a brand, and launched the End It Movement using print, a storm of social media, recruiting tactics and an icon to rally behind. Our work was not only covered on CNN, but also helped the End It Movement earn millions in donations.
Creative Director: Kate Kayne
Copywriter: Kate Kayne
Art Director: Marco Merced, Travis Brown