The Giro Ionos helmet has twenty-one unique vents to keep cyclists cool while riding. To showcase these little wonder-vents, we gave each of them a personality to demonstrate that every hole was designed with a specific destiny in mind.

Creative Director: Evan Fry

Copywriter: Kate Kayne

Art Director: Yoko Fujita

"The Wishbone can be found on either side of the Giro Ionos. It’s characterized by its distinctive open “V” shape, its acute angle, and most importantly, its disdain for hot, sweaty air. It’s engineered so that air rockets over the flat microshell front, plunges through the super-structure, and works like gangbusters to regulate your temperature. It’s just one of 21 famous vents designed and engineered into the world’s most ventilated helmet."

"We call this vent The Angry Landlord because it loves nothing more than evicting hot, stale air. Traditionally speaking, it’s part of an advanced Giro Ionos exhaust system that works to actually vacuum head-heated air straight out the back, which is vitally important. Because continuously releasing hot air through this posterior vent keeps your brainparts cool, so you can keep moving forward. It’s just one of 21 famous vents designed and engineered into the world’s most ventilated helmet."

"The Jet Stream has taken its rightful place in history as the largest cycling vent ever engineered. Its front and center positioning enables it to channel copious amounts of air for optimized 360 degree cranial temperature regulation. In short, this massive vent pushes gobs of fresh air through your helmet, flushing hot air out the back. Helping to regulate your temperature and keep your performance pegged. It’s just one of 21 famous vents designed and engineered into the world’s most ventilated helmet."