BRAND STRATEGY · BRAND POSITIONING · LOGO & IDENTITY · PACKAGING · BRAND TONE OF VOICE

Motherhood, as a consumer category, has become quite crowed over the past few years. Many brands have risen to the top with their millennial pink aesthetic and “We got you, sis!” cheerleading, without much substance to back it up. To rebrand Motherlove, we leaned into their 30-year history of uncompromising herbal knowledge and community of support to let today’s moms know that they never have to mom alone.

Creative Director, Designer: Alicia Potter

Creative Director, Copywriter: Kate Kayne