SOCIAL CREATIVE DEVELOPMENT · SOCIAL CONTENT CREATION · COPYWRITING

After Ocean Spray went viral for being swigged on a skateboard down a freeway to Fleetwood Mac, the company was ready to move toward a more modern tone on social. Digging into memes and culture-current humor, we helped pave the way for a new social presence that digs into the power of the cranberry without feeling like you’re stuck at the Thanksgiving table with your grandparents.

Creative Director: Noah Clark

Copywriter: Kate Kayne

Art Director: Emilie Druss