LivingSocial's Daily Gem gives people a deal on top of an already great deal. Which means that every day there's a chance to get incrementally richer. Users on livingsocial.com saw this campaign directly after purchase, and learned that they were on their way to living a life of sensible luxury.
Creative Director: Kate Kayne, Pat Horn
Copywriter: Brock Johnson
Art Director: Fabien Dodard